Union Design co-founder, Jeff Theesfeld, was happy to give the keynote address at Spring Breakout 2021 in Philadelphia. The talk focused on demystifying the product design process for the interior design community. Similar to other design fields, there are many constraints that face product designers, and these constraints often drive creative solutions. We also gave a sneak peek into the decision-making process behind the Jade chair for KFI Studios slated to debut at NeoCon 2021.
Watch the keynote address on YouTube:
Spring Breakout, sponsored by Bellow Press, American Society of Interior Designers, and Flock Freight, is a traveling trade show of manufacturers. Visiting 8 cities, including Philadelphia, PA, Spring Breakout incorporates several manufacturer exhibitors, A&D panel discussions, and presentations.